The goals of the brand refresh and new website included raising awareness about the organization and the heritage area, especially among younger generations and new residents, clarifying the intent of the organization’s name, refreshing the messaging and designing an intuitive and interactive guide and online archive.

Founded by a third generation pharmacist, the family history in pharmacy and apothecary was the inspiration for the brand identity and packaging design. We embraced these trades’ roots in spirits—including the creative ways of dispensing them to circumnavigate the vagaries of American Prohibition—by designing the bottle in a traditional apothecary style. The logotype, modified from a traditional serif typeface, references the Scottish ancestry of the owner.

A comprehensive design project, the new brand identity for Ardelyx fueled the design of marketing collateral and more, from the website and stationery to company swag and a new office in Waltham, MA. 

Rebranding for Sea-Dar Construction updated the company's previous logo with clean lines, geometric forms, and a new color family to reflect the level of excellence Sea-Dar brings to its wide range of construction projects: from luxury urban residences and fine suburban custom homes, to large institutional and commercial structures.

Custom logotype, brand identity, and packaging and business card design for Flowers + Stars, holistic healing with offerings of polarity therapy, astrology, flower essences, and more. The label design for the Flower Essences and Essential Oils line features rich full color photography, elegant type, and iconography. Business cards have sixteen individual back designs aligned with chakra colors and a micro/macro textural mirroring of flowers and stars.

The brand identity for this CX platform was developed around a new name ahead of a high-level relaunch of the product software.